South Lake Designs > About


“SO… What Can South Lake Designs Do?”

At South Lake Designs, we can take nothing and turn it into a whole lot of something or we can take something and make it a better something.  We work with businesses, organizations, schools, and churches to name a few.   Need a logo created and print collateral? Done. Want your logo put on t-shirts? Done. Need Business Cards? Done.  Promotional Items? Done.  Need a quarterly report created? Done. At South Lake Designs, we want to make something that looks great and works great for you.

South Lake Designs is owned by Dustin Wasson and is based in Perry, on the southern edge of Mark Twain Lake in Northeast Missouri.  Dustin has been working with clients from all over the country for the past 16 years while serving as the creative services director for Avery’s Floor Mats.  Some of the clients Dustin has worked with include Sue Bee Honey Company, Volvo Trucks, Richard Petty Motorsports, Asgrow Seeds, Cummins, Real Truck, Auto Anything, JC Whitney, General Motors, Auto Mats and Accessories and Bryant Heating and Cooling.  Dustin has also completed projects for some famous individuals including Beyonce, Bryant Gumble and Paul Goldschmidt to name a few.  Locally, Wasson has created a loyal customer base that includes schools, businesses, churches and other not for profits. 

Dustin is a 2003 graduate of Northwest Missouri State University with a bachelor of science degree in Broadcasting and Multimedia.  Dustin is very active in the community.  Dustin was elected as Mayor of Perry in 2012 and served three terms until July 2017.  

In 2019, Wasson assumed the role of President of the Northwest Missouri State Alumni Association Board of Directors.  The association represents over 80,000 alums world-wide.  With the alumni association role, Wasson also became a voting member of the Northwest Foundation, Inc at Northwest Missouri State University.  Wasson serves on numerous boards including the Perry Community Betterment Organization and the University of Missouri Ralls County Extension Council.  Since 2003, Wasson has served as the public address announcer for Mark Twain High School Tiger football and basketball games.

Since founding South Lake Designs, Wasson has helped clients reach their goals at major events including the 2018 and 2019 Shot Show and 2018 SEMA Auto Show in Las Vegas.  South Lake Design apparel has been worn by multi-time bluegrass award winner and Sirius XM Bluegrass Junction host, Ned Luberecki.  Our decorated apparel has also been worn across the pond in Italy.  The neatest part of all of this, it all started in Perry, MO.  Population 693.

The next time you need custom printed t-shirts, banners, promotional items, logo design, flyers and much more, give us a call at 573-305-3158 or email Dustin here.